News Articles

Friday, May 13, 2011

A fifth of Brits now use mobile banking, says TNS report

A report from TNS says the adoption of mobile finance around the world - using a mobile phone to make payments or to access bank account details - has surged in the last 12 months. Many countries saw the number of new mobile banking users increase by over 100%.

Last year in the UK, just 9.7% of people were using mobile phones to access their bank accounts - but the figure’s increased to 20.4% for 2011. Similarly, the USA has seen rates rise from 11.4% to 21.9%. In China, the percentage of consumers using mobile banking is now 25% - a 150% increase from last year - while Kenya has seen a rise of 200% to this year’s 18% total.

Bob Neuhaus, Global Finance Sector Head at TNS, said “Our insights from the Mobile Life study demonstrate that in more mature markets, mobile banking is simply a matter of convenience, and largely an extension of the PC online experience – allowing the same online convenience, while mobile; however in developing markets mobile may provide an entry point to banking for millions of ‘unbanked’ people, in countries where banking infrastructure is poor, and banking restrictions create barriers.”

Using mobile phones as a ‘mobile wallet’ for payments has more than doubled across emerging markets in the last 12 months, showing a much higher take-up rate than in other countries. The USA moved from 6% in 2010 to 8% in 2011, while mobile wallet usage in Chile has climbed from less than 1% in 2010 to 7% in 2011. Kenya, which already had 10% penetration last year, is now at 25% mobile wallet usage.

[TNS Mobile Life report]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 3510

Tags: uk usa research banking payments

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement