The Fonecast produces regular podcasts for the UK mobile phone industry. Its news review runs for approximately 30 minutes and is free to download. Separate in-depth features are also created regularly throughout the year. A number of advertising and promotional opportunities are available on the podcasts and also on the website. Please download the media pack (pdf) or listen to one of our podcasts to learn more.

In addition, the team behind The Fonecast are professional podcasters who can research, script, produce and present online broadcasts for your company, your organisation or your products. They’ll handle everything… including all the messy technical stuff.

To get in touch, please email

Iain Graham

Iain Graham is the voice of The Fonecast. He’s a veteran of the mobile industry, having held senior positions with One2One (now T-Mobile) and Vodafone since the 1980s. Iain left his role as Vodafone’s Head of Indirect Business in 2005 to become a consultant and professional toastmaster. His sense of humour and no-nonsense attitude makes him the perfect person to host each edition of The Fonecast… and to work with your company.

James Rosewell

James Rosewell is the technical wizard who built The Fonecast web site and created his own easy-to-use podcast software. He started his career at the sharp end of technology, as a key member of a small team in a high-growth software start-up. James then spent 10 years with Vodafone, where he established a technology account management function that brought control to a £25m programme. He led the team of 100 people that replaced Vodafone’s Retail IT platform and grew service provision IT systems in line with Vodafone’s exponential expansion during the late 1990s. James passionately believes in the benefits mobile applications provide and is currently bringing those benefits to web developers through the open source project 51Degrees.

Mark Bridge

Mark Bridge is writer and podcast producer for The Fonecast. The rest of the time he’s a freelance writer who’s focussed on the mobile phone and IT industries. Mark has over 15 years’ experience working with fixed-line and mobile communications, beginning his career as a telephone engineer before finding sanctuary within the warmth of an office. As well as copywriting and consulting, he also turns up occasionally as the ‘gadget expert’ or 'mobile phone expert' on radio and TV. He’s committed to making technology easier to understand – through his writing, in his broadcasting and through his contribution to The Fonecast.

Recent Podcasts

Wednesday, March 4, 2015

Analyse mobile web traffic by manufacturer and country on almost any device

51Degrees and The Away Foundation use WebGL to bring big data to smartphones

Device detection specialist 51Degrees has worked with The Away Foundation to demonstrate the relative popularity of mobile handset manufacturers around the world. They’ve created an interactive globe that can be viewed from almost any web browser, including smartphones and tablets.

Every month 51Degrees records more than 3 billion instances when mobile handsets access the web, noting the size of screen, browser and manufacturer. This data has been represented as a cone for each manufacturer on the animated globe.


Anyone visiting can compare web browsing sessions for manufacturers at different locations, helping them see the relative popularity of mobile brands in any country.

The digital globe has been built by Away Studios - the support service of The Away Foundation - using WebGL technology to visualise the data from 51Degrees.

James Rosewell, CEO of 51Degrees, said “51Degrees has been looking for a way to visualise big data sets, to help illustrate the billions of data points that we collect. Having seen the work that The Away Foundation has been doing in gaming and other industries, there was an opportunity to create a unique visualisation of big data. The resultant browser-based experience shows that, even on a mobile handset, large datasets can be aggregated and delivered quickly and effectively.”

Visitors to Mobile World Congress 2015 can see the digital globe on stand 7C70 in hall 7; it’s also available online at

51Degrees co-founder and CEO James Rosewell is part of the team behind The Fonecast.
Author: The Fonecast
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