The Fonecast produces regular podcasts for the UK mobile phone industry. Its news review runs for approximately 30 minutes and is free to download. Separate in-depth features are also created regularly throughout the year. A number of advertising and promotional opportunities are available on the podcasts and also on the website. Please download the media pack (pdf) or listen to one of our podcasts to learn more.

In addition, the team behind The Fonecast are professional podcasters who can research, script, produce and present online broadcasts for your company, your organisation or your products. They’ll handle everything… including all the messy technical stuff.

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Iain Graham

Iain Graham is the voice of The Fonecast. He’s a veteran of the mobile industry, having held senior positions with One2One (now T-Mobile) and Vodafone since the 1980s. Iain left his role as Vodafone’s Head of Indirect Business in 2005 to become a consultant and professional toastmaster. His sense of humour and no-nonsense attitude makes him the perfect person to host each edition of The Fonecast… and to work with your company.

James Rosewell

James Rosewell is the technical wizard who built The Fonecast web site and created his own easy-to-use podcast software. He started his career at the sharp end of technology, as a key member of a small team in a high-growth software start-up. James then spent 10 years with Vodafone, where he established a technology account management function that brought control to a £25m programme. He led the team of 100 people that replaced Vodafone’s Retail IT platform and grew service provision IT systems in line with Vodafone’s exponential expansion during the late 1990s. James passionately believes in the benefits mobile applications provide and is currently bringing those benefits to web developers through the open source project 51Degrees.

Mark Bridge

Mark Bridge is writer and podcast producer for The Fonecast. The rest of the time he’s a freelance writer who’s focussed on the mobile phone and IT industries. Mark has over 15 years’ experience working with fixed-line and mobile communications, beginning his career as a telephone engineer before finding sanctuary within the warmth of an office. As well as copywriting and consulting, he also turns up occasionally as the ‘gadget expert’ or 'mobile phone expert' on radio and TV. He’s committed to making technology easier to understand – through his writing, in his broadcasting and through his contribution to The Fonecast.

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Saturday, October 28, 2023

Mobile users would rather drop calls than miss messages, says Ofcom research

WhatsApp is the most popular messaging app among UK adults

UK communications regulator Ofcom has published a report looking at the use of online communication services (OCS), comparing their usage with conventional mobile phone calls and text messages. The report reveals that WhatsApp is the most popular messaging app among UK adults, with 76% of respondents having used it in the past three months. Facebook Messenger and Instagram were the second and third most popular messaging apps, with 53% (Messenger) and 22% (Instagram) of respondents using them in the past three months.

Between 2012 and 2022, the total number of text messages sent annually in the UK fell from 151 billion to 36 billion (SMS and MMS). Over the same period, the number of online messages sent in the UK rose from 100 billion a year to over 1.3 trillion.

Around two thirds of UK adults (65%) say WhatsApp is their main online communication service, followed by Facebook Messenger (18%) and Apple iMessage (6%).

58% of UK adults said they would rather go without mobile phone calls for 24 hours than go without their favourite messaging apps.

However, mobile phone voice calls remain a popular way to keep in touch. Between 2012 and 2022, the amount of time spent making mobile phone calls increased from 132 billion minutes to 170 billion minutes, with 83% of UK adults having made a mobile call in the last three months.

[Ofcom news release]
Author: The Fonecast
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