Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

InMobi says mobile ad traffic more than doubled last year

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Independent mobile ad network InMobi has published its analysis of trends from the past year. The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

North America was InMobi’s fastest growing region, demonstrating 366% overall growth in mobile impressions and a 625% increase in smartphone impressions.

James Lamberti, VP of Global Research & Marketing at InMobi, said “Mobile technologies have empowered the development of the media and advertising market and pushed consumer acceptance of media consumption through emerging channels. Advertisers are now on board with this trend and we expect to see strong innovation in this space as consumers spend more time on mobile devices and less on PCs.”

Android ended the year as the most-seen mobile operating system on the InMobi network, with a 21% share of impressions; Apple had a 17% impression share.

InMobi research: global market overview

[InMobi blog]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveMobile payments could be on the way after all

Mark Bridge writes:

Cash is still king… but its days are numbered. That’s the message from a new report published this week by the Payments Council.

The Payments Council, which is a group of financial institutions that sets strategy for UK payments, has released ‘The Way We Pay 2010’. It shows how the last decade has seen a fall in the percentage of transactions using cash, from 73% in 1999 to 59% in 2009. In just five years time, cash transactions are expected to represent less than 50% – and a further fall to 45% is expected by 2019. Meanwhile, debit card spending in the UK rose from £65 billion in 1999 to £264bn in 2009.

ExclusiveOrange T: what should the merged company do next?

James Rosewell writes:

The merger of T-Mobile and Orange on 1st April 2010 is one of the most significant events in the evolution of the UK mobile industry since the original creation of Orange and 1-2-1 in the 90s. From now on the UK will have 4 mobile networks, and one of those networks will have ~35% of the market. A 35% market share comes with a lot of potential. Not only can standards be influenced in a way previously unimaginable in the UK, but economies of scale can be translated into profits.

ExclusiveOne trade show too far!

Iain Graham writes:

This is a true story. It may not be a particularly relevant story - but it is a true story.

I think I have just realised that I have to be serious about my new career as a Grumpy Old Man (GOM) and come to terms with the fact that it is not new, just a natural progression from so many years as a Grumpy Young Man (GYM)!

RSS
First979899100102104105106Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive