Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Half of all tablet device sales will be Apple iPads for the next three years

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

A new report from Gartner says the Apple iOS will dominate table device sales until 2015 - and will account for more than half of annual tablet sales for the next three years.

69% of tablets sold this year are expected to have the Apple iOS, dropping to 47% in 2015. Meanwhile the Google Android OS is forecast to almost double its share of the media tablet market from 20% in 2011 to 39% in 2015.

Carolina Milanesi, research vice president at Gartner, said “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem. Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”

Worldwide sales of media tablets to end-users by OS (thousands of units)

OS

2010

2011

2012

2015

Apple iOS

  14,766

  47,964

   68,670

  138,497

Market share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market share (%)

0.6

1.1

1.2

1.0

webOS

0

2,796

4,245

8,886

Market share (%)

0.0

4.0

3.9

3.0

PlayBook QNX

0

3,901

7,134

29,496

Market share (%)

0.0

5.6

6.6

10.0

Other Operating Systems

234

432

510

700

Market share (%)

1.3

0.6

0.5

0.2

Total Market

17,610

   69,780

   108,211

   294,093

Source: Gartner (April 2011)

Gartner has defined a ‘media tablet’ as a device whose primary focus is the consumption of media. It’s based on a touch-screen display with a diagonal dimension that is over 5 inches and is designed for handheld use (i.e. screen size up to around 15 inches). The media tablet runs a ‘lightweight’ OS such as Android/ iOS or a subset of a fully-featured OS such as Windows.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveThe Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

ExclusiveApple iPhone SMS text spoofing: whose fault is it?

Mark Bridge writes:

Last week, French iOS security researcher pod2g revealed a potential security risk with the Apple iPhone’s handling of SMS text messages.

All text messages can be sent with an optional ‘reply to’ telephone number that’s different from the sender’s number. The majority of text messages don’t use this feature - and many phones either ignore the extra data or display both numbers - but Apple’s iOS seems to handle it in a potentially risky way.

ExclusiveAndroid vs iPhone: which is right for your business?

Kerry Butters writes:

When deciding on which mobile device is the right one for your business, there are a few things to take into consideration. Firstly, are you buying a handset for yourself or for others who work in the business, or are you considering running a BYOD (bring your own device) scheme.

ExclusiveEverything Everywhere confirms it's planning a new brand

Mark Bridge writes:

It’s been a busy day for Everything Everywhere. Alongside its 4G news came rumours that the company was planning a rebrand, with ‘Orange’ and ‘T-Mobile’ eventually being dropped in favour of the ‘Everything Everywhere’ branding.

There’s now an official statement from Everything Everywhere:

ExclusiveLast week at The Fonecast: 20th August 2012

Mark Bridge writes:

Our first week of Olympics-free news didn’t start well for many people. Google said it was planning to reduce the number of employees at its Motorola Mobility subsidiary by around a fifth, cutting approximately 4,000 employees in a bid to return its mobile phone business to profitability.

RSS
First3334353638404142Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive