Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

1 in 7 European smartphone owners have shopped on their devices

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

New data from the comScore MobiLens service has shown how smartphones are increasingly associated with retail shopping in France, Germany, Italy, Spain and the United Kingdom. Overall, one in five European smartphone users (20.4%) had used their handset to access a retail web site, with more than a quarter of UK smartphone owners (27.6%) visiting retail web sites on their phones.

Across the EU5 countries, one in seven smartphone owners (14.6%) completed a retail transaction on their phone in August 2013.

Mobile retail activity amongst smartphone owners from the EU5: three-month average ending August 2013

  Target audience % of smartphone audience
Total Smartphone Audience: 13+ years old 155,772,000 100%
Purchased goods or services 22,765,000 14.6%
Type of goods or services purchased    
Clothing or accessories 8,411,000 5.4%
Consumer electronics/ household appliances 5,957,000 3.8%
Books (excluding eBooks) 5,861,000 3.8%
Tickets 5.352,000 3.4%
Personal care / hygiene products 4,118,000 2.6%

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveLook to the future now: mobile industry predictions for 2012

Mark Bridge writes:

As 2011 draws to a close, many of us start looking towards 2012 and wondering what’ll be happening in the mobile phone industry. Here at The Fonecast we’ve invited a handful of industry experts and business leaders to offer us their thoughts about the coming year.

Today’s podcast contains analysis and insight from Hans Eriksson, Steve Litchfield, Dr Windsor Holden, Dr Mark Smith and Jack Wraith MBE.

ExclusiveLast week at The Fonecast: 12th December 2011

Mark Bridge writes:

With less than a fortnight until Christmas, it’s probably time to order the turkey and start thinking about gifts. What could be a better present than being given your very own mobile operating system?

That’s what’s happening over at HP, which is making its webOS software available to the open source community. The big question now is whether developers will respond with “lovely, just what I wanted” or a slightly embarrassed “oh, I’ve already got one of those.”

ExclusiveBurnside Telecom explains the benefits of mobile telecare

Mark Bridge writes:

This week’s podcast feature from TheFonecast.com takes a look at mobile telecare: using mobile telecommunications to help elderly people and those with special needs.

UK-based Burnside Telecom has recently announced a couple of telecare products that take advantage of the company’s expertise in producing ‘fixed cellular’ devices, so I’ve been talking to managing director Colin Aitken about these new products.

RSS
First5051525355575859Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive