Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

InMobi says mobile ad traffic more than doubled last year

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Independent mobile ad network InMobi has published its analysis of trends from the past year. The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

North America was InMobi’s fastest growing region, demonstrating 366% overall growth in mobile impressions and a 625% increase in smartphone impressions.

James Lamberti, VP of Global Research & Marketing at InMobi, said “Mobile technologies have empowered the development of the media and advertising market and pushed consumer acceptance of media consumption through emerging channels. Advertisers are now on board with this trend and we expect to see strong innovation in this space as consumers spend more time on mobile devices and less on PCs.”

Android ended the year as the most-seen mobile operating system on the InMobi network, with a 21% share of impressions; Apple had a 17% impression share.

InMobi research: global market overview

[InMobi blog]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveDon't bother looking for a dramatically reduced HP TouchPad in the UK

Mark Bridge writes:

This weekend, you could have picked up a HP TouchPad webOS tablet for $99. Both the HP USA online store and Best Buy in Canada were selling the obsolescent devices at a substantial discount.

Yet over here in the UK, we've seen nothing except a prize draw from The Carphone Warehouse and a less-than-£90 discount from Amazon. And I don't expect anything much better in the short-term.

ExclusiveWill LG buy webOS from HP?

Mark Bridge writes:

Google and Motorola. HP and webOS. Each apparently heading in opposite directions when it comes to strategy.

However, although HP has pretty much pulled the plug on making webOS devices, it's not calling time on the webOS platform.

ExclusiveThis week at The Fonecast: 20th August 2011

Mark Bridge writes:

Welcome to this week's UK mobile industry news summary from TheFonecast.com. After a week's holiday on the scenic north coast of Norfolk, which not only lacks cellsites but also hills to put them on, it's good to finally see the '3G' indicator reappear on my phone. My week off may have been relatively quiet - but the last few days have more than made up for it.

ExclusiveIan Hook from Compliant Phones talks about mobile phone call recording

Mark Bridge writes:

Recording a phone call made by a mobile phone isn’t particularly difficult – it's something we do regularly for our podcasts – but recording every call made and received by a mobile phone isn't so easy. It's even more of a problem for companies with dozens or even hundreds of employees using mobile phones... and yet, for many organisations, this type of thing will soon be a legal requirement.

To learn more, I've been talking to Ian Hook, vice-president of marketing at Compliant Phones. I started by asking Ian why companies would want to record all their mobile phone calls.

RSS
First6263646567697071Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive