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Connecting London Car Telephones to TheFonecast.com

ExclusiveConnecting London Car Telephones to TheFonecast.com

Opinion The Fonecast -

It was 1996 when I started working at the Cricklewood head office of Peoples Phone [writes Mark Bridge], initially in a sales support role before becoming part of the Marketing team. The company was an independent mobile phone retailer with a growing network of high-street shops and connected customers. In November 1996 the company and its customer base were acquired by Vodafone, which had already taken over the Talkland retail business and was soon to add Astec to its portfolio.

 

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Opinion Articles

ExclusiveThe story behind the Pizza Express iPhone app

Opinion Mark -

Mark Bridge writes:

Recently Pizza Express introduced a new iPhone application that lets customers book a restaurant table and pay their bill. The app was developed by 2ergo, a UK company based in Manchester.

Last week I spoke to Colin McCaffery, Product and Technology Director at 2ergo, to find out how difficult it was to get the app and the restaurant's own technology working together.

ExclusiveNew mobile payment mechanism launches... and I don't get it

Opinion Mark -

Mark Bridge writes:

Let's talk mobile payments for a moment. Not using your 'mobile wallet' in shops but simply purchasing something online. Opening your phone's web browser and placing an order. Opening an app and buying an upgraded zombie-killing mega-gun. That kind of thing.

ExclusiveThis week at The Fonecast: 25th June 2011

Opinion Mark -

Mark Bridge writes:

There's been a bit of a location-based theme in the mobile industry this week.

Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.

ExclusiveHas Apple just patented the touchscreen?

Opinion Mark -

Mark Bridge writes:

Imagine a mobile phone that can’t be built without the permission of Apple. Impossible?  Unrealistic?  Not necessarily.

This week, Apple was awarded US patent 7,966,578. It's an application that was originally filed at the end of 2007, almost a year after the iPhone was first revealed.

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Podcasts

Hanging on the Telephone

Mark

Podcast - 30th April 2013

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It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

The discussion is chaired by Helen Keegan with contributions from Rube Huljev of Infobip, Amanda Singleton from Qustodian, Stephen Jenkins of Millennial Media and Strategy & Innovation Consultant James Cooper.

Hanging on the Telephone was arranged by Heroes of Mobile and took place in London on 25th April 2013. The event was sponsored by Infobip and Qustodian.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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