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ExclusiveThe story behind the Pizza Express iPhone app

Mark Bridge writes:

Recently Pizza Express introduced a new iPhone application that lets customers book a restaurant table and pay their bill. The app was developed by 2ergo, a UK company based in Manchester.

Last week I spoke to Colin McCaffery, Product and Technology Director at 2ergo, to find out how difficult it was to get the app and the restaurant's own technology working together.

ExclusiveNew mobile payment mechanism launches... and I don't get it

Mark Bridge writes:

Let's talk mobile payments for a moment. Not using your 'mobile wallet' in shops but simply purchasing something online. Opening your phone's web browser and placing an order. Opening an app and buying an upgraded zombie-killing mega-gun. That kind of thing.

ExclusiveThis week at The Fonecast: 25th June 2011

Mark Bridge writes:

There's been a bit of a location-based theme in the mobile industry this week.

Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.

ExclusiveHas Apple just patented the touchscreen?

Mark Bridge writes:

Imagine a mobile phone that can’t be built without the permission of Apple. Impossible?  Unrealistic?  Not necessarily.

This week, Apple was awarded US patent 7,966,578. It's an application that was originally filed at the end of 2007, almost a year after the iPhone was first revealed.

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Recent Podcasts

Podcasts

Mobile industry predictions for 2015, from smartphones to spectrum

Mark

Podcast - 17th December 2014

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The Fonecast predicts 2015: Iain Graham, James Rosewell and Mark Bridge gather round a sapphire crystal ball and make their forecasts for the next 12 months in the mobile industry.

Whose product line won't survive until December 2015? What will happen with the BT/EE merger? Which new features will be introduced by smartphone manufacturers?

In addition, the team take a look back at last year's forecasts to find out how well they did when predicting 2014.

You can listen to the programme on our website audio player, find us via iTunes, use our RSS feed, hear us on the Stitcher.com mobile app or download the mp3 file directly.

The Fonecast is a unique half-hour weekly podcast for anyone working in - or interested in - the UK mobile phone industry. Follow us on Twitter or join our Facebook page and discover the latest mobile industry headlines as they happen.

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