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ExclusiveMark Bridge - BBC News

James Rosewell writes:

For those that don't regularly watch the BBC News Channel at 5pm here's a rather hasty recording of an interview with our very own Mark Bridge concerning "Quick Tap"; a rather underwhelming new mobile payment product from Orange and Barclaycard.

ExclusiveTablets aren't real computers... and that's why they're so popular

Mark Bridge writes:

As any Star Trek fan knows, Apple didn't invent the tablet computer. The crew of the Enterprise regularly used handheld devices that looked remarkably like an electronic clipboard... or an iPad. In fact, engineers in the 1960s were working on tablet devices as the original Star Trek series first aired.

Then there were the Microsoft Tablet PCs from around ten years ago. I bought one - an Acer TravelMate - as my main computer and loved it. I even loved the special pen that was needed to write on the screen.

ExclusiveApocalypse Nokia

Mark Bridge writes:

The phenomenon of 'apocalypse sex' is often seen in movies, comedy shows and advertisements. The end of the world's just around the corner so… hey… what the heck?

I reckon it shares the same emotional basis as being 'demob happy' or having that 'end of term feeling' at school.

And that feeling seems to be in plentiful supply at Nokia HQ in Espoo.

ExclusiveNew sensors can turn your smartphone into a medical tricorder

Mark Bridge writes:

Dr 'Bones' McCoy moves an electronic device over a patient’s leg encased in a plaster case. The device immediately identifies swelling within the cast, alerting the doctor to take action.

But this isn't a medical tricorder being used by the doctor. It's a Google Nexus S mobile phone. And the situation isn't set in the 23rd century. It's now.

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The Coupon's Tale

Mark

Podcast - 26th March 2013

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Mobile has been called the new frontier in consumer loyalty.

But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined the discussion panel for The Coupon's Tale. The group is moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?

The Coupon's Tale was arranged by Heroes of the Mobile Fringe and took place during Mobile World Congress 2013.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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