Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

1 in 7 European smartphone owners have shopped on their devices

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

New data from the comScore MobiLens service has shown how smartphones are increasingly associated with retail shopping in France, Germany, Italy, Spain and the United Kingdom. Overall, one in five European smartphone users (20.4%) had used their handset to access a retail web site, with more than a quarter of UK smartphone owners (27.6%) visiting retail web sites on their phones.

Across the EU5 countries, one in seven smartphone owners (14.6%) completed a retail transaction on their phone in August 2013.

Mobile retail activity amongst smartphone owners from the EU5: three-month average ending August 2013

  Target audience % of smartphone audience
Total Smartphone Audience: 13+ years old 155,772,000 100%
Purchased goods or services 22,765,000 14.6%
Type of goods or services purchased    
Clothing or accessories 8,411,000 5.4%
Consumer electronics/ household appliances 5,957,000 3.8%
Books (excluding eBooks) 5,861,000 3.8%
Tickets 5.352,000 3.4%
Personal care / hygiene products 4,118,000 2.6%

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveKey themes from Mobile World Congress 2014

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

Beer o’clock

ExclusiveBeer o’clock

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

RSS
First34568101112Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
123456810Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive