Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Alcatel Onetouch becomes simply 'Alcatel'
News

Alcatel Onetouch becomes simply 'Alcatel'

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mobile phone brand Alcatel Onetouch, part of Hong Kong-based TCL Communication, is changing its name to just ‘Alcatel’.

The company says it is simplifying its name, simplifying its message and streamlining its devices.

This move coincides with the launch of a new product range at Mobile World Congress 2016. These phones are aimed at college students, young adults, young professionals and young parents.

Alcatel’s new range includes the premium IDOL 4 Android smartphone series and the PLUS 10 Windows-powered tablet/laptop.

Dan Dery, Chief Marketing Officer at Alcatel, said "Millennials want to have fun, but they also want those experiences to be simple, meaningful and authentic. Because both quality and price are important to millennials, we feel that Alcatel - with our DNA of making innovation accessible to everyone - is uniquely in tune with their needs."

Alcatel’s mobile phone business was originally created in 2004 as a joint venture between Alcatel-Lucent and TCL Communication, with TCL acquiring the entire business in the following year.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveA BlackBerry battle, SMS spam, iPhone innovation and wireless Leeds

In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.

We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.

ExclusiveHP makes a complaint, Nokia makes a Facebook phone... and much more

This week's podcast starts with news that HP is unhappy - but we resist the temptation to include any saucy puns that might spice up the story.

The programme also covers Nokia's new Facebook-friendly phone, plans for white space technology in the UK, shopping on smartphones, Samsung's Chinese suppliers, the demand for mobile data and a new app from Orange that seems to threaten its mobile business.

ExclusivePlenty of questions about 3G, 4G and 5G mobile network capacity

There's plenty of talk about mobile networks in this week's podcast. We start with a new charity-focussed MVNO before moving on to Ofcom's plans for avoiding a mobile capacity crunch.

There's also talk about WiFi offloading, BlackBerry's free voice calling service, Nokia's map business and much more as well.

ExclusiveDiary dates for UK 4G and BlackBerry 10... and much more

The UK's 4G spectrum auctions are given a start date, while RIM reveals the launch day for its BlackBerry 10 platform.

This week's podcast also covers the patent deal between Apple and HTC, the departure of Windows Live Messenger, the success of the Samsung Galaxy SIII and some mobile payment innovation.

RSS
First2526272830323334Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive