UK rapper Professor Green will be the official ambassador for ZTE in 2012, having originally partnered with the Chinese telecoms business last year. The renewed partnership has seen Professor Green featured in the official unboxing video for ZTE’s new dual-core Grand X smartphone, which was launched this week.
ZTE’s Grand X runs Android 4.0 (Ice Cream Sandwich) on an NVIDIA Tegra 2 dual-core chipset. It has a 4.3-inch screen and features Dolby Mobile Sound technology. It’ll be available through Phones 4u and Virgin Media stores from the beginning of August.
Wu Sa, director of mobile device operations for ZTE UK, said “ZTE mobile phones and Professor Green are appealing to a young market, so the partnership really makes sense for us. Professor Green is vibrant, hard-working, energetic and extremely talented, and these are qualities we also emulate as a brand. As a company, we are really looking at pushing the boundaries with our new products this year and making them accessible to our customers, and this aligns well with Professor Green’s personality. He is edgy, down-to-earth and likes to have fun - and our products support those values.”