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Samsung partners with Barnes & Noble to produce co-branded Nook tablets

Mark

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Samsung Electronics America and the Nook Media subsidiary of Barnes & Noble have announced a partnership to develop Samsung Galaxy Tab 4 Nook tablets.

The co-branded mobile-enabled tablets will combine Samsung’s Android-powered Galaxy Tab 4 hardware with customised NOOK e-reader software, making it easier for users to download and read eBooks, magazines and newspapers.

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A 7-inch version of the Samsung Galaxy Tab 4 Nook is expected to be released in the USA in early August, although further availability hasn’t been confirmed.

Michael P Huseby, the CEO of Barnes & Noble, said “We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable NOOK reading experience and digital content catalog for Barnes & Noble customers nationwide. Standing behind these great new devices will be the power of our 40,000 Barnes & Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service for our lineup of new Samsung Galaxy Tab 4 NOOK products. Partnering with Samsung brings our customers great new products and evidences our commitment to our NOOK customers and growing our digital content business.”

Last year Barnes & Noble said it would end production of own-brand colour-screen Nook tablets, although it’ll continue to offer its Nook GlowLight eBook reader.

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Ricky Richards

This is exciting news! For far too long has Kindle dominated the e-reader market! Perhaps this power partnership could be just what the market needs to inject a healthy bit of excitement and competition into it! The Nook hasn't proved as popular as the Kindle but if you look at the two devices compared side to side (a good comparison to be found here: http://versus.com/en/barnes-noble-nook-glowlight-vs-amazon-kindle-paperwhite) you can see that it stands up well. Maybe Samsungs arrival on the seen will finally let this David conquer its Goliath!!

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