Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 27th May 2011

Gaby Junowicz, vice president of Marketing and Business Development at Siklu Communication, talks about the problems facing mobile backhaul - from capacity to interference - and explains how E-band technology can offer a practical and cost-effective solution.

ExclusivePodcast - 25th May 2011

Mobile payments hit the headlines again, with Orange and Barclays announcing 'Quick Tap' - and O2 also revealing its plans. In addition we discuss an OS update for Windows Phone, an even smaller SIM for iPhones and an appeal against mobile termination rates by almost everyone.

ExclusivePodcast - 20th May 2011

Iain Graham, James Rosewell and Mark Bridge talk about the problems facing the introduction of mobile payment services - and Yossi Yarkoni of DigiMo introduces a new m-payment platform that requires no additional hardware at the Point of Sale.

ExclusivePodcast - 18th May 2011

Microsoft's puchase of Skype, Google's new Chrome OS computers and the end of the Ovi brand are all discussed this week. There's also plenty of talk about mobile payments, including an interview with DigiMo CEO Yossi Yarkoni.

ExclusivePodcast - 11th May 2011

This week's mobile industry news headlines include m-payments, OS updates, SMS forecasts and BlackBerry meeting Bing. We also look back to 2009, when Iain spoke to former Olympic athlete Steve Backley about his mobile phone business.

RSS
First5253545557596061Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive