Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Did 2009 turn out the way we expected?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

James said he expected mobile payment trials to become more public and more widespread in 2009 ahead of commercial launches in 2010. That’s certainly happened here in the UK as well as abroad. We’ve seen Square launch in the USA, investment in mobile money from Nokia and the world’s first commercial NFC mobile payment system in Malaysia. In the UK we heard about a partnership between Orange & Barclaycard and saw O2 launch the O2 Money debit card.

I decided not to choose the commercial launch of femtocells – a pity, because Vodafone’s Access Gateway arrived in July – and instead went for the safer option of location-based services becoming one of 2009’s biggest growth areas.

Sure enough, Google launched its Latitude location-sharing service, GyPSii introduced real-time location sharing on social networks, Twitter introduced the option of geo-located ‘tweets’ and the location-specific advertising returned to the headlines through O2 and Vodafone.

But it’s Iain who really hit the jackpot this year. He predicted a year of consolidation – and, my goodness, we’ve seen plenty of that. Orange and T-Mobile was the biggest news for the UK, although we also had The Carphone Warehouse taking over Tiscali, Google buying AdMob plus assorted purchases by Nokia, 2ergo and many others.

Calendar 2010So – our 2009 predictions turned out well. (Rather better than 2008, to be honest!)  Now it’s time for us to start thinking about 2010…

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 27th May 2011

Gaby Junowicz, vice president of Marketing and Business Development at Siklu Communication, talks about the problems facing mobile backhaul - from capacity to interference - and explains how E-band technology can offer a practical and cost-effective solution.

ExclusivePodcast - 25th May 2011

Mobile payments hit the headlines again, with Orange and Barclays announcing 'Quick Tap' - and O2 also revealing its plans. In addition we discuss an OS update for Windows Phone, an even smaller SIM for iPhones and an appeal against mobile termination rates by almost everyone.

ExclusivePodcast - 20th May 2011

Iain Graham, James Rosewell and Mark Bridge talk about the problems facing the introduction of mobile payment services - and Yossi Yarkoni of DigiMo introduces a new m-payment platform that requires no additional hardware at the Point of Sale.

ExclusivePodcast - 18th May 2011

Microsoft's puchase of Skype, Google's new Chrome OS computers and the end of the Ovi brand are all discussed this week. There's also plenty of talk about mobile payments, including an interview with DigiMo CEO Yossi Yarkoni.

ExclusivePodcast - 11th May 2011

This week's mobile industry news headlines include m-payments, OS updates, SMS forecasts and BlackBerry meeting Bing. We also look back to 2009, when Iain spoke to former Olympic athlete Steve Backley about his mobile phone business.

RSS
First5253545557596061Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive