Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Tablets aren't real computers... and that's why they're so popular

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

As any Star Trek fan knows, Apple didn’t invent the tablet computer. The crew of the Enterprise regularly used handheld devices that looked remarkably like an electronic clipboard... or an iPad. In fact, engineers in the 1960s were working on tablet devices as the original Star Trek series first aired.

Then there were the Microsoft Tablet PCs from around ten years ago. I bought one - an Acer TravelMate - as my main computer and loved it. I even loved the special pen that was needed to write on the screen.

Yet when Apple launched the iPad last year, CEO Steve Jobs said “iPad creates and defines an entirely new category of devices”. A distorted view of reality?  A not-so-subtle dig at the iPad’s predecessors?

Not necessarily.

My current laptop is a great piece of kit. It takes care of my email and my documents, handles audio editing for our podcasts, lets me play with photos and videos and even offers me phone calls.

Contrast that with an iPad, which could also do all those things. Just not necessarily at the same time.

Now, when I’m working at my desk, I want a powerful computer. But when I’m writing a blog post while watching TV, it’s not so important. When I’m watching TV and want to make a few notes, I’d rather have something that switches on quickly. That’s when the so-called ‘media tablet’ is a winner. Without the complexity of a PC operating system to slow it down, it’s on in seconds.

This type of usage was noted in recent research from the Nielsen Company in the USA, which said that 30% of tablet usage is when watching TV and 21% is in bed.

And it’s expected to continue, with iSuppli forecasting media tablet shipments to be ten times larger than PC tablet shipments in the next five years. A total of 888.7 million media tablets will be shipped from 2010 to 2015, compared to 88.8 million PC tablets. PC tablet shipments are expected to grow at a slightly faster rate - but you probably won’t really notice.

One day, all computers will switch on quickly. One day, I’ll be able to choose my preferred interface - whether touch-screen, speech control, eye control, brain control... or mouse. Until then, tablets would seem to have a secure future.

iSuppli tablet device shipment forecast

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 27th October 2010

This week's podcast includes big news from Nokia along with the rest of the week's industry headlines. There's also an interview with Jamie Driver from MedHand about putting medical information on mobile phones.

ExclusivePodcast - 20th October 2010

In this week's podcast we talk to Clive Bayley, managing director of Fonehouse, about the current state of the UK market for mobile phone dealers. There's also a look at the week's major mobile headlines, from O2's location-based marketing to Apple's quarterly results.

ExclusivePodcast - 13th October 2010

This week's podcast sees the long-awaited launch of Windows Phone 7, the creation of the GSMA's mWomen project and a wide variety of other mobile industry news, from legal action to SMS marketing.

ExclusivePodcast - 6th October 2010

Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.

ExclusivePodcast - 29th September 2010

This week's edition of The Fonecast covers the new BlackBerry PlayBook tablet, Windows Phone 7, the EC, mobile advertising and accessory sales. There's also an interview with Dave Tharp from Roulette Cricket about his company's success in the Vodafone Mobile Clicks 2010 competition.

RSS
First6061626365676869Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive