Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Is Microsoft about to back down from locking Windows Mobile 7 users into its Marketplace app store?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.

James expressed concerns that Microsoft’s decision risked alienating many people in the development community. (You can listen to the podcast here; the conversation about ChevronWP7 starts after around 12½ minutes).

The three developers behind Chevron WP7 have now removed the tool from their website after a discussion with Brandon Watson, Director of Developer Experience for Windows Phone 7. According to a statement on the ChevronWP7 website, “Brandon Watson has agreed to engage in further discussions with us about officially facilitating homebrew development on WP7. To fast-track discussions, we are discontinuing the unlocking tool effective immediately.”

In the podcast, we ended our discussion about Windows Phone 7 with Iain jokingly suggesting that Microsoft could open up this aspect of its OS as soon as next week… and James responding with a Q2 2011 prediction. However, given the speed of Brandon Watson’s intervention, perhaps Iain’s guess could be closer after all!

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 27th October 2010

This week's podcast includes big news from Nokia along with the rest of the week's industry headlines. There's also an interview with Jamie Driver from MedHand about putting medical information on mobile phones.

ExclusivePodcast - 20th October 2010

In this week's podcast we talk to Clive Bayley, managing director of Fonehouse, about the current state of the UK market for mobile phone dealers. There's also a look at the week's major mobile headlines, from O2's location-based marketing to Apple's quarterly results.

ExclusivePodcast - 13th October 2010

This week's podcast sees the long-awaited launch of Windows Phone 7, the creation of the GSMA's mWomen project and a wide variety of other mobile industry news, from legal action to SMS marketing.

ExclusivePodcast - 6th October 2010

Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.

ExclusivePodcast - 29th September 2010

This week's edition of The Fonecast covers the new BlackBerry PlayBook tablet, Windows Phone 7, the EC, mobile advertising and accessory sales. There's also an interview with Dave Tharp from Roulette Cricket about his company's success in the Vodafone Mobile Clicks 2010 competition.

RSS
First6061626365676869Last

Follow thefonecast.com

Archive Calendar

«August 2026»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive