Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Did 2009 turn out the way we expected?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

James said he expected mobile payment trials to become more public and more widespread in 2009 ahead of commercial launches in 2010. That’s certainly happened here in the UK as well as abroad. We’ve seen Square launch in the USA, investment in mobile money from Nokia and the world’s first commercial NFC mobile payment system in Malaysia. In the UK we heard about a partnership between Orange & Barclaycard and saw O2 launch the O2 Money debit card.

I decided not to choose the commercial launch of femtocells – a pity, because Vodafone’s Access Gateway arrived in July – and instead went for the safer option of location-based services becoming one of 2009’s biggest growth areas.

Sure enough, Google launched its Latitude location-sharing service, GyPSii introduced real-time location sharing on social networks, Twitter introduced the option of geo-located ‘tweets’ and the location-specific advertising returned to the headlines through O2 and Vodafone.

But it’s Iain who really hit the jackpot this year. He predicted a year of consolidation – and, my goodness, we’ve seen plenty of that. Orange and T-Mobile was the biggest news for the UK, although we also had The Carphone Warehouse taking over Tiscali, Google buying AdMob plus assorted purchases by Nokia, 2ergo and many others.

Calendar 2010So – our 2009 predictions turned out well. (Rather better than 2008, to be honest!)  Now it’s time for us to start thinking about 2010…

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 11th June 2010

Ben Whitaker of Masabi talks about mobile ticketing, including his company's recent partnership with thetrainline.com that'll enable almost any mobile phone user to buy train tickets when they're on the move. (An extended version of the interview from Wednesday's podcast).

ExclusivePodcast - 9th June 2010

Apple announces the iPhone 4, Iridium prepares 72 new satellites and Orange reveals a phone charger powered by hot feet. In addition there's a conversation with Ben Whitaker of Masabi about his company's plans to introduce rail tickets on mobile phones across the UK.

ExclusivePodcast - 2nd June 2010

HipLogic CEO Mark Anderson talks about his company's information and entertainment application, which is being preloaded onto mobile phones at The Carphone Warehouse. And, as usual, there's a look at all the week's other major mobile industry headlines.

ExclusivePodcast - 26th May 2010

Iain, James and Mark discuss the week's headlines, from the Nokia/Yahoo! partnership and Google's AdMob approval to one-sided phone calls. There's also an interview with Andrew Grieve and Paul Erickson from fSONA; a company that offers 'optical wireless' technology to relieve network capacity problems.

ExclusivePodcast - 19th May 2010

This week's podcast is dominated by the results from the Interphone 'brain cancer' mobile phone research, although there's also time for Iain, James and Mark to talk about Google, Bluechipworld, Vodafone MVNOs, giffgaff, 3D mobile video, HTC's legal action and houses without fixed-line phones.

RSS
First6566676870727374Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive