O2 Media - the mobile advertising part of O2 - says its O2 More ‘personalised media service’ now has two million customers. It launched less than 1½ years ago in late 2009.
The O2 More service combines O2’s own customer data with additional information provided by participating consumers. As a result, O2 More can offer personalised and even location-based advertising campaigns to its partners. Over 1000 brands have signed up to O2 More since the business was launched, including Marks & Spencer, Adidas, Sainsbury’s, Tesco, Ocado, House of Fraser, French Connection, The Economist, Kit Kat, Guinness and Honda.
Shaun Gregory, Managing Director of O2 Media, said “O2 More was created to give our customers what they really want. Breaking through two million customers shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands. Mobile messaging is the only way that brands can open up a unique one-to-one dialogue with customers and create real engagement. O2 More is all about creating an exciting customer and advertiser experience, backed up by one of the UK’s most respected brands.”