Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, October 14, 2011

Handset manufacturer seeks mobile developer for mutually-rewarding relationship

Mark Bridge writes:

Call me naive or call me cynical - in either case you won’t be the first - but I was a little surprised to see a strong manufacturer presence at Droidcon UK last week. I’d assumed that manufacturers might be inclined to pick a popular operating system and then just start making devices.

What’s Droidcon?  In simple terms it’s an Android-only developer conference. The two-day programme is organised by software training & events company Skills Matter and the Wireless Industry Partnership (WIP). I was invited along and, having thoroughly enjoyed Over The Air, I leapt at the opportunity.

Anyway, Cisco, HTC and Sony Ericsson weren’t just present; they were also on the list of Droidcon’s high-profile sponsors.

I spoke to Michael Ludden, Developer Evangelist with the HTCdev programme, and asked him why HTC wasn’t merely watching developers do their own thing.

“The reason HTCdev exists is to engage with the developer community”, he explained. “We believe that we need developers; we’ve been listening to the community and this is a response to an outcry for support from HTC.”

So why shouldn’t developers create standard Android apps, I asked?

“We want you to write for stock Android”, he insisted. “We’re not asking developers to not write Android apps and to write HTC apps. We want you to write great Android apps that also run very well on HTC devices... or just great Android apps!  And where there are opportunities for differentiation on our devices, we want to provide the tools.”

Michael gave an example of developers wanting to add pen functionality for HTC tablets, with HTCdev helping implement this within a couple of days while still keeping the app functional for other Android tablets.

“We have sample code and documentation on our website to make it super-simple to add something that could potentially exponentially increase your downloads of an app on our devices... and still work on other devices”.

Marcus Hansson from Sony Ericsson described developers as being “the ones that actually enhance our phones” and reminded me about Sony Ericsson’s contributions to the Android source code. What was his message to developers?

“We are willing to help them as much as possible with tools, support, tips & tricks and also with promotion. We know it’s hard to be visible on [the] Android market today with so many apps and games. We can help in promotion with the brand we have and also with other channels of promotion for the developers.”

One of Sony Ericsson’s current promotional campaigns is Standout from the Crowd, which offers marketing support to game developers. Android developers with games that are particularly suited to the Xpedia Play are encouraged to submit details of their apps. Over 20 titles have been ‘discovered’ by the Standout campaign so far, Marcus told me.

Finally to Cisco, which was at Droidcon with the Cius tablet. I asked business development manager Marcus O'Sullivan why I’d not heard much about this Android-powered device.

“It’s really a mobile collaboration tablet - and one of the reasons why you probably haven’t seen it before is because it’s very much an Enterprise device. It’s a standard Android tablet [with] a wrapper of features and functionality around it, starting with security. In addition to that, we’ve put a suite of collaboration applications.”

As well as working with Cisco’s collaboration applications, the Cius will also integrate with Cisco’s IP telephone products for voice and video calls - and an optional dock can turn the Cius into a VDI (Virtual Desktop Infrastructure) terminal with keyboard and mouse.

But what was Cisco talking to mobile developers about?

“Our primary interest is in Enterprise applications”, said Marcus. “We have examples of business intelligence applications; developers can very simply build in click-to-call or to initiate a WebEx conference or to even send a simple IM to another user in the enterprise. The application developers we’re really keen on meeting are those who have business applications that lend themselves to being collaboration enabled or extended.”

As I admitted earlier, at first I was surprised to learn that manufacturers were enthusiastically encouraging Android development - but it’s a reassuring acknowledgement that their business isn’t simply about shifting boxes. The attraction to Android is no one-night stand. It’s looking much more like a long-term relationship.

You can listen to the full podcast from Droidcon UK on our website, via iTunes or by downloading the MP3 file. As well as hearing from the contributors listed above you’ll also hear from event organiser Thibaut Rouffineau and Terence Eden, Developer Community Manager at InMobi.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 21st July 2006

This week Iain and Mark take a deeper look at mobile security and crime, they review the massive 4GB N91 from Nokia and look at a a budget video phone from LG.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th July 2006

As well as a brief look at the News this week the gang look at both ends of the new handset spectrum with the QTek 8500 and the BenQ-Siemens E61. James Rosewell provides an overview of how to get music and video to your mobile from DVDs and CDs.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 7th July 2006

In The Fonecast this week, industry veteran Iain Graham and tech enthusiast Mark Bridge take a close look at the ultra-slim Samsung D900, they pore over the Nokia N73 smartphone and they evaluate a couple of new software downloads. In addition, application developer James Rosewell joins them for a revealing conversation about mobile blogging.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 2nd July 2006

In The Fonecast this week, Iain Graham and Mark Bridge review the new Nokia N93 and Sony Ericsson W850i mobile phones, guest James Rosewell takes a look at competition from VoIP, HSDPA technology is demystified and a couple of new software downloads are evaluated.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First100101102103104105106107109

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«February 2024»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
26272829123
45678910

Archive

Terms Of Use | Privacy Statement