Latest Podcast



Featured Articles

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating

European smartphone shipments fall to lowest Q1 total since 2013

A new report from Counterpoint Research's Market Monitor service shows European smartphone shipments dropping by 12% year-on-year in the first quarter of 2022. That's the lowest Q1 total since 2013.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
Google announces new devices

Google announces new devices

Pixel Watch, smartphones, earbuds and more

Google's 2022 I/O conference for developers has seen the company previewing new products, including its Pixel 7 smartphone, a Pixel tablet and the first smartwatch entirely built by Google.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Tuesday, April 9, 2013

An introduction to Social WiFi

Hazel Allsopp of Purple WiFi writes:

Retail and hospitality businesses have long been aware of the need to offer free WiFi access to their customers. The use of smart phones is becoming increasingly widespread, and people expect to get online wherever they are, whatever they’re doing.

The latest large brand to recognise this is Intercontinental Hotels Group, who announced last month that they would be offering free access to 71 million loyalty scheme members’ worldwide. The decision was made in response to a survey in which 43% of guests said they wouldn’t stay in a hotel if it didn’t offer free WiFi.

Providers are now looking for ways to get a return on the investment required to provide WiFi. The traditional way to do this is to present the user with a long and convoluted form, asking for inside leg measurements and grandmothers maiden name – not very customer friendly. The latest answer is ‘Social WiFi’, where customers log in through social media channels like Facebook, Twitter and LinkedIn. This has some obvious social reach advantages – customers ‘Like’ or ‘Follow’ your company page when they log on, so you can expect a steady stream of loyal customers following your pages.

Customer analytics

Beyond the social reach benefits, because customers have logged in via social media, social WiFi solutions pull off lots of data, with no need for customers to fill in that long form. And the data collected is high quality, because it’s the information customers have entered on their Facebook or Twitter accounts.

Larger retail businesses are also using social WiFi to track customer’s journey around a store, helping them to monitor footfall and improving store layouts to maximise profits.

Get people talking about your brand

The final advantage of social WiFi is the ability to push customers towards content relevant to your brand, rather than unrelated searches, or browsing emails. Splash pages can be targeted towards relevant content, like current promotions and offers. Push SMS notifications can be triggered based on the customer’s movement and behaviour.

Purple WiFi was the first Social WiFi solution to launch last year, and provides access to customer data through our ‘Purple Portal’ -a Google analytics style interface which allows you to segment and actively market to customers. To find out more about Social WiFi, visit us at www.PurpleWiFi.net.

Hazel Allsopp is Digital Marketing Manager at Purple WiFi.
Print
Author: The Fonecast
0 Comments
Rate this article:
5.0

Categories: Networks and operators, OpinionNumber of views: 14329

Tags: social networking opinion wifi

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 21st July 2006

This week Iain and Mark take a deeper look at mobile security and crime, they review the massive 4GB N91 from Nokia and look at a a budget video phone from LG.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th July 2006

As well as a brief look at the News this week the gang look at both ends of the new handset spectrum with the QTek 8500 and the BenQ-Siemens E61. James Rosewell provides an overview of how to get music and video to your mobile from DVDs and CDs.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 7th July 2006

In The Fonecast this week, industry veteran Iain Graham and tech enthusiast Mark Bridge take a close look at the ultra-slim Samsung D900, they pore over the Nokia N73 smartphone and they evaluate a couple of new software downloads. In addition, application developer James Rosewell joins them for a revealing conversation about mobile blogging.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 2nd July 2006

In The Fonecast this week, Iain Graham and Mark Bridge review the new Nokia N93 and Sony Ericsson W850i mobile phones, guest James Rosewell takes a look at competition from VoIP, HSDPA technology is demystified and a couple of new software downloads are evaluated.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First100101102103104105106107109

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2023»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement