Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Sunday, December 20, 2009

Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

It came from Consumer Focus, which is the UK’s ‘voice of the consumer’. It’s the consumer watchdog created when energywatch, Postwatch and the National Consumer Council were merged.

It says the new research, which was compiled from 11 countries including the UK, highlighted major concerns about the experiences of ‘mobile shoppers’. Apparently information about costs, terms and conditions, customer services and subscriptions was either not provided or was unclear in many cases. And many premium-rate services left customers facing unexpected costs or paying for unwanted goods and services.

That’s dreadful news for mobile shoppers in the UK. Except – well – let’s look closer at the survey. (Here’s a pdf if you want to do it yourself).

Researchers purchased 112 goods and services using mobile phones in 11 countries earlier this year. That’s pretty much ten purchases per country. So this warning from the UK’s watchdog is based on ten mobile phone purchases.

“Did you experience problems?”, the researchers were asked. In the UK’s case, the answer was “yes”. Uh-oh. 100%. Every single purchase. Not unwanted subscriptions, though. Not defective items. Not incorrect deliveries. They were all fine. No, 100% of problems were caused by “other”. A bit vague, I’d say. But no problems whatsoever with the purchases of physical items or e-tickets, which means the press release headline could as easily have been “UK shopping via mobile phone for real-world items always delivers”.

Now, I’m not saying the mobile shopping experience was perfect. Far from it. I'm not an apologist for the mobile industry. There were problems. But what’s as worrying is the small sample size and the gaps in some of the answers. “Not stated” appears as an option on a number of graphs. Not yes or no but what seems to be “our researcher didn’t tell us”.

Anyway, if you want to know more about who and how, the answers are in a separate pdf document. Don’t get me wrong, the survey provides some useful guidance for mobile retailers… but I’d be a bit embarrassed if that was my research.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 10167

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Mobile Monday London: Acceleration and Finance

Podcast - 21st February 2014

This podcast takes a look at the issue of finance for start-ups - and, in particular, at Accelerators for tech-based companies.

It's a discussion that was recorded at Mobile Monday London earlier this week with a panel including Jon Bradford of Techstars, Simon Devonshire from Telefonica's Wayra, Diane Perlman from Microsoft Ventures and Simon Cook of DFJ Esprit.

Author: The Fonecast
0 Comments
Article rating: No rating

From smartphones to security... and from wireless charging to connected machines

Podcast - 19th February 2014

We start this week's report with two new smartphones: a flagship Android device from LG and a dual-boot handset from Geeksphone.

We also talk about the health effects of mobile phones, a new mobile loyalty app, wireless charging, machine-to-machine connections, the purchase of Viber and a recent acquisition by Google.

Author: The Fonecast
0 Comments
Article rating: No rating

SMS security and text message spam

Podcast - 14th February 2014

In the past few months, the topics of security and privacy have gripped the mobile industry. The humble SMS text message has been subjected to particular attention, both on its own and in association with smartphone apps.

John Murtagh, CTO at text message specialist Anam Technologies, explains more about the risks involved with SMS, the challenges for mobile network operators and the solutions that can protect consumers.

Author: The Fonecast
0 Comments
Article rating: No rating

Big changes for Microsoft, Sony and Brightstar... plus the rest of the week's mobile industry news

Podcast - 12th February 2014

After catching up with last week's Microsoft announcement about new CEO Satya Nadella, we go on to talk about big changes for Brightstar and Sony as well.

There's also mobile payment news from MasterCard and Weve, some patent agreements, a warning about second-hand smartphone sales, a forecast of mobile data growth and a report about app developers.

Author: The Fonecast
0 Comments
Article rating: No rating

Searching for the UK's Most Innovative Mobile Company with the Smart UK Project

Podcast - 9th February 2014

The Smart UK project is an annual government-supported competition looking for the UK's Most Innovative Mobile Company.

A few days ago, all 20 companies on the competition shortlist gave a short presentation to the Smart UK panel of judges. Afterwards, Mark Bridge spoke to some of the entrants to discover exactly what they had to offer - and how they planned to disrupt the mobile industry.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7891012141516Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement