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Survey: companies are missing out on using mobile to make their customers feel cared for

Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

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Mobile messaging provider Mblox acquires CardBoardFish and Zoove

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

Author: The Fonecast
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The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Author: The Fonecast
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New strategy and online identity for mBlox

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

Author: The Fonecast
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New mTicket app for UK rail travel

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

A week of mobile industry news, from UK 'not spot' coverage proposals to Microsoft's new non-Nokia smartphone

Podcast - 12th November 2014

This week's podcast begins with a heated discussion about the UK government's consultation about improving mobile phone coverage.

Iain, James and Mark then move on to talk about over-the-top voice services, mobile internet usage, patent deals, the UK's next spectrum auction and wearable technology.

Author: The Fonecast
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Talking about mobile ticketing with Ashley Murdoch of Corethree

Podcast - 7th November 2014

Leaving your wallet at home and going shopping with nothing more than your mobile phone is still a science-fiction vision of the future.

But it's getting much closer to reality, thanks to a UK-based company called Corethree. They're currently working with a number of public transport operators and have brought mobile tickets to a wide range of smartphones.

Author: The Fonecast
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Article rating: 5.0

New products from Microsoft, Samsung and Huawei... plus the rest of the week's news

Podcast - 5th November 2014

The new Microsoft Band, the Samsung Galaxy A smartphones and the Huawei Honor 6 are all discussed in this week's podcast.

We also look at some of the mobile industry's other big stories, including Amazon UK's mobile phone deals, the Lenovo purchase of Motorola Mobility, LG's quarterly results and the anticipated increase in WiFi hotspots.

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Big numbers for EE, Apple, smartwatches and the Internet of Things

Podcast - 29th October 2014

We start this week's podcast with news that EE now has the largest 4G customer base in Europe, with 5.6 million UK connections.

There's also talk about a new DIY product for the Internet of Things, the disappearance of Nokia branded smartphones, quarterly results for Apple, increasing M2M connections and a growing market for smartwatches.

Author: The Fonecast
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The latest UK mobile industry podcast, including new devices from Apple, Google and will.i.am

Podcast - 22nd October 2014

The new Apple iPad tablets, Google's latest Nexus devices, Android Lollipop, wearable tech from will.i.am and the world's slimmest smartphone all feature in this week's podcast.

We're also talking about free mobile data for Christmas, 4.5G technology being rolled out in the UK, 5G technology being tested in South Korea, the end of an era for webOS and video messages that self-destruct.

Author: The Fonecast
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Article rating: 5.0
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