Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Wednesday, February 8, 2012

Are mobile networks about to cut down on free WiFi?

Mark Bridge writes:

I don’t mind paying for a spot of WiFi when I need it. Admittedly I’d prefer to find a coffee shop with a free hotspot but I’ll pay if I really need a connection. Not just here in the UK but abroad too.

It seems I’m not alone. Today I saw details of a survey from cloud-based communications provider MACH. It caught my eye, not least because I’d spoken to the company at Mobile World Congress last year. Anyway, MACH had commissioned some research into roaming - and it’s revealed that many customers prefer WiFi to 3G when abroad because they can manage their costs better.

Lokdeep Singh, Chief Technology Officer at MACH, is quoted as saying “If operators can provide a seamless experience for the user to log onto WiFi and also integrate billing into their overall service capability, then their addressable market can be significantly expanded. It is also interesting that for a subscriber, control of costs is as much of a concern as the costs themselves. Consumers feel more in control of their costs with WiFi: it is not about just knowing that WiFi is cheaper, it is also about knowing that they will only spend a set amount and not go over it accidently.”

The idea of mobile operators charging for WiFi when abroad is a contrast to some services in the UK, where WiFi is included as part of the monthly cost. It’s an arrangement that suits everyone nicely: customers get a faster connection on WiFi, so it’s seen as a benefit... and networks get to offload some usage, freeing capacity for other customers.

T-Mobile has done this with The Full Monty tariff, which not only includes free 3G internet access but throws in free WiFi as well. However, there was a turn of phrase in the announcement that caught my eye.

“The Full Monty plan provides access to our preferred WiFi partner’s WiFi network; presently this is BT Openzone network excluding any sites providing access to any organisation or location which is part of the Olympic Games in London in 2012.”

Leaving aside the question of special Olympics WiFi zones, it seemed to me that T-Mobile wasn’t particularly committed to its current preferred partner. There was, at the very least, an implication the provider could change.

After all, that’s just happened over at O2. Gone is The Cloud from the list of suppliers, leaving T-Mobile’s current mate BT Openzone and O2’s own smaller hotspot collection.

Why?  Well, given the commercial nature of the agreement, I’d say money was the most likely cause.

And that raises a question.

With many mobile network operators uncomfortable about the idea of ‘unlimited’ mobile tariffs because of the cost implications and the risk of reduced quality for other users, is WiFi the next battleground?  Are those deals between mobile networks and hotspot providers getting a bit pricey as smartphone usage increases?

What’s next?  Will we soon be back to paying for wireless hotspots because it’s not viable to give away the bandwidth?  If so, I wonder what kind of incentives will be offered. I’m hoping someone will think of giving away a free cup of coffee with their WiFi.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Tesco gets into smartphones, Facebook gets into advertising... and O2 gets into trouble

Podcast - 7th May 2014

We start this week's podcast with Tesco's plans for a Hudl-branded smartphone. Next comes some potentially good news about the 'patent wars' affecting the mobile industry - although there's certainly no sign of a ceasefire.

Later we discuss an announcement from Facebook about its mobile advertising scheme, an unfortunate mistake for O2's Travel service, a new 20 megapixel camera-phone and an automotive investment by Nokia.

Author: The Fonecast
0 Comments
Article rating: No rating

Bringing video services to smartphones: interview with Jijesh Devan of QuickPlay Media

Podcast - 2nd May 2014

In this interview Mark Bridge talks to Jijesh Devan of QuickPlay Media about the opportunities and challenges of bringing video services to smartphones and other internet-connected devices.

Their conversation took place on the QuickPlay stand inside the App Planet area of Mobile World Congress in February.

Author: The Fonecast
0 Comments
Article rating: No rating

Faulty phones, network closures, court cases, payment apps... and much more mobile industry news

Podcast - 30th April 2014

We have something for everyone in this week's podcast. There's bad news as Samba Mobile closes, bad news as Apple and Samsung suffer product faults... and bad news as wearable devices are criticised for the poor user experience they offer.

Yet there's plenty of good news as well, including the launch of a new UK mobile payment service.

Author: The Fonecast
0 Comments
Article rating: No rating

Seven days of mobile industry news, from money transfers to monster tracking

Podcast - 23rd April 2014

Telefonica sets up its own mobile advertising business, Mozilla puts an interim CEO in place and Nokia suspends sales of its flagship Windows 8.1 RT tablet: all topics for discussion in this week's podcast.

We're also talking about the future growth of Orange Money, EE's online activity, mobile broadband growth and the Loch Ness monster being spotted on Apple iPhones.

Author: The Fonecast
0 Comments
Article rating: No rating

An introduction to embedded mobile security with Loic Hamon of Inside Secure

Podcast - 18th April 2014

When the topics of mobile technology and security are discussed, the conversation can end up focussing on third-party software solutions.

Inside Secure has a different perspective. It's a specialist in embedded security; building protection in from the start. To learn more, Mark Bridge caught up with Loic Hamon, Vice President of Corporate Development at Inside Secure, at the company's hospitality suite during Mobile World Congress.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First34568101112Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement