Latest Podcast



Featured Articles

Tuesday, July 19, 2011

Mobile ad requests from Apple devices overtake Nokia in Europe

Independent mobile advertising network InMobi has released its latest Mobile Insights Report. As well as showing that the total number of mobile advertising impressions in Europe grew by 21% from Q1 to Q2 2011, it also revealed that the number of ads shown on Apple devices had overtaken ad impressions on Nokia devices.

InMobi served over 104.9 billion mobile advertising impressions worldwide in the second quarter of 2011, of which 10.8 billion were in Europe. 19.5% of these European ads were seen on Apple devices, 18.7% on Nokia devices and 17.5% on Samsung devices. Apple ad impressions were up 3.3 percentage points while Nokia impressions were down 0.9 points. There was no quarter-on-quarter percentage change for Samsung.

Android remains the top platform (by ad requests) with a 24.9% share, followed by Apple with 19.5% and RIM with 15.7%. Android lost share in the quarter, while Apple and RIM both gained.

Rob Jonas, VP and MD Europe and Middle East at InMobi, said “The Q2 2011 results show another major inflection point for mobile advertising in Europe. Smart devices, driven by iPad, iPhone, and Android devices, are now defining the mobile experience for the majority of Europeans. The next phase of mobile advertising is upon us. It is now up to brands and agencies to capitalise with immersive, creative experiences delivered at scale for consumers.”

Globally, the InMobi network grew by 23.4% from Q1 to Q2 this year. 38% of the company’s ad impressions are now from smartphone devices.

[InMobi Mobile Insights Report]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Why all the fuss about cross-network roaming for UK mobile coverage?

Why all the fuss about cross-network roaming for UK mobile coverage?

Mark Bridge writes:

A suggestion that UK mobile phone networks might be forced to improve black-spot coverage by allowing interconnection with their rivals is back in the news. It made the headlines in June and has returned again this week, which is why I could be heard offering my opinion on BBC local radio yesterday morning.

Author: The Fonecast
0 Comments
Article rating: No rating
Philips Voice Tracer DVT6000 review

Philips Voice Tracer DVT6000 review

Is a dedicated voice recorder better than a smartphone app?

Mark Bridge writes:

If I'm interviewing someone for a podcast, I'll generally use my Zoom H4N recorder and a separate microphone or two. But I don't need the same level of high-quality kit if I'm interviewing someone for a written interview. Why carry an expensive recording device when your mobile phone can do the same job?

Author: The Fonecast
2 Comments
Article rating: 3.8
Barclaycard bPay: wearable payment technology

Barclaycard bPay: wearable payment technology

Mark Bridge pays with a flick of the wrist

Mark Bridge writes:

Contactless payments. They're catching on, aren't they?

But mobile contactless payments haven't proved so popular.

Author: The Fonecast
0 Comments
Article rating: No rating
iPhone 6 journal

iPhone 6 journal

Spending a few days with the newest Apple handset

Mark Bridge writes:

I open the iPhone 6 box and discover a phone that feels substantial. Well engineered. Practical. Despite being just 6.9mm deep, it doesn't seem unreasonably delicate.

Author: The Fonecast
0 Comments
Article rating: 2.0
The HTC One pink/purple camera saga: part 2

The HTC One pink/purple camera saga: part 2

Mark Bridge feels marooned by a high-street mobile phone retailer

Mark Bridge writes:

Following my online rant about the customer service I'd received when I suffered a problem with my HTC One, I wrote to Carphone Warehouse.

Author: The Fonecast
3 Comments
Article rating: 3.6
RSS
135678910Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
135678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement