More than 71% of Starbucks smartphone-carrying customers in the USA use BlackBerry smartphones or Apple iPhones.
The company revealed the statistic as it expanded its Starbucks Card Mobile payment service to nearly 300 stores in and around New York City. This test scheme, which started late last year, enables customers to pay for their coffee via their mobile phones by displaying an on-screen barcode that represents a 'real world' Starbucks Card.
Brady Brewer, vice president of Starbucks Card and Loyalty, said "Mobile technology is part of our customers' daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets. We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay. Now we’re inviting customers in New York City and Long Island to experience mobile payment and the fastest way to pay at Starbucks. Mobile is just one of the ways we continue to innovate and enhance the experience for our customers."
In addition to the mobile payment feature, the Starbucks Card Mobile App allows customers to manage their card account, reload their card balance with a credit card, check their 'My Starbucks Rewards' or find nearby Starbucks stores.