The latest MEF Global Consumer Survey shows the UK as a leader when it comes to mobile commerce. 91% of consumers in the UK said they’d used a mobile device to engage in commerce, either for research or for purchasing. Over 8,500 people were contacted in Brazil, Egypt, India, Indonesia, Qatar, Singapore, South Africa, the UK and the USA, with all markets reporting at least 72% of consumers involved in mobile commerce.
North America was described as holding “a steady middle ground in mobile purchasing”. 38% of respondents had paid for items via their mobile network operator in the last six months, although 26% of US consumers (and 27% across all markets) said worries about security meant they didn’t make mobile purchases more often.
Andrew Bud, MEF’s Global Chairman, said “This global research clearly demonstrates that consumers across the world are embracing mobile as a key access point for their content and commerce needs. It also illustrates that mobile is an essential platform for companies wishing to drive consumer engagement and monetize their goods, services and digital products.”
MEF, which describes itself as the global community for mobile content and commerce, calculates that the mobile content industry is currently worth $36 billion.