Sony Ericsson has announced a new strategy designed to reduce the environmental impact of its products. Not only has it committed to reducing CO² emissions by 20% across internal operations by 2015 – and reducing greenhouse gas emissions by 15%from the lifecycle of its products within the same timeframe – it’s also introducing a range of GreenHeart products. The Sony Ericsson C901 GreenHeart and the Sony Ericsson Naite are new handsets that include an e-manual to reduce paper usage, smaller packaging, recycled plastics and a low-power charger.
The C901 has a ‘WalkMate’ application that lets users compare the steps they take with the equivalent car journey, while Naite has an ‘Ecomate’ application with a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car. Sounds rather like the Samsung ‘Blue Earth’ phone we mentioned in February. [Press release]