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Thursday, June 4, 2009

Mobile advertising set to increase over next five years

Last month we talked about the UK’s nigh-on-100% increase in mobile advertising spending. That enthusiasm was then tempered slightly when Juniper Research warned that ad-funded music services could be hit by the global downturn in advertising spend. However, Juniper Research is now cheering us again with news that global spending on mobile advertising is expected to increase to $5.7 billion by 2014. It says there’s currently a stronger focus on mobile advertising because it makes it easier for brands to engage directly with consumers – although it points out that spending on mobile advertising is just a small proportion of total ad spend. Even by 2014 they say mobile ads will only account for 1.5% of total global advertising spending. [Press release]

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Author: The Fonecast
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