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Thursday, November 19, 2009

Google is the gateway to mobile content

Research carried out in the UK and the USA by Xiam Technologies has suggested that consumers have quite a narrow view of mobile content. Xiam's latest report says users mainly rely on search engines to discover content and tend to access the same types of content repeatedly rather than looking for new categories and services.

The top website for finding mobile content in the UK and the US was Google; the BBC was a close second in the UK. Applications are the most popular type of online content; games are the second most popular category in the UK, with ringtones being the runner-up in the US.

80% of users on both sides of the Atlantic complained about problems obtaining content on their mobile phones. The amount of time spent searching and downloading was the most-frequent complaint, although phone and interface issues were also a major concern. [Full report (pdf)]

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