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Wednesday, January 20, 2010

Versace prepares to launch its first mobile phone

ModeLabs – the French mobile manufacturer that already has partnerships with Lamborghini, Hummer, Lacoste, Tag Heuer and Levi's – has now announced an agreement to design, manufacture and distribute Versace’s first-ever range of luxury mobile phones. The Italian fashion brand is due to launch its first phone in the Spring, with Versace clients receiving an exclusive preview next week in Paris.

Stéphane Bohbot, CEO of ModeLabs Group, said "We are very proud to have been chosen by Versace to bring their new range of luxury mobile phones to life. Crafted from the finest materials and built to the uncompromising standards of the Versace Atelier, they will combine the latest handset technologies and incomparable Italian craftsmanship".

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