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Thursday, February 11, 2010

Almost a quarter of UK consumers to use mobile banking this year

New figures from the Mobile Marketing Association and Lightspeed Research show that 23% of UK adult consumers expect to use mobile banking this year. That's a considerably higher figure than Germany (15%) and France (12%).

14% of UK consumers and 9% of French & German adult consumers are already using mobile banking services. Younger consumers are particularly keen; currently 24% of 18-34 year olds in the UK use m-banking. SMS is the most popular medium for delivering mobile banking services in all three countries, followed by the mobile internet, and viewing account balances is the most popular feature.

Ralph Risk, EMEA Marketing Director at Lightspeed Research, said "While mobile banking is not yet a mainstream activity, the results do show significant gains in popularity, particularly in the UK, and that mobile is able to provide a viable platform for banking services. There is clearly scope in the market to encourage consumers to expand their experience of information-based mobile banking services such as checking account balances to engaging in transactional services."

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Author: The Fonecast
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