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Tuesday, December 7, 2010

Mobile in-app billing revenue less than expected in 2010 - but 600% growth expected next year

Mobile billing and analytics company Bango says in-app billing – selling additional features or services from within a mobile application – hasn’t been as popular as expected this year. Less than 5% of payments billed through its mobile payments platform in 2010 were for in-app billing. However, the company forecasts a dramatic change next year with predicted in-app revenue growth of 600% in 2011.

Bango says one of the reasons for this slower-than-expected adoption is the technical limitations of app stores. It notes that this limitation is starting to be lifted and forecasts that in-app charging for 2011 will account for approaching 30% of all mobile app payments.

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Author: The Fonecast
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Categories: Operating systems, NewsNumber of views: 719

Tags: payments applications bango

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