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Friday, February 4, 2011

Juniper Research says value of mobile augmented reality will increase 10-fold in five years

The total value of mobile augmented reality - a ‘digital overlay’ shown on top of on-screen images - will approach $1.5 billion (£930 million) in 2015, according to a new report from Juniper Research. That’s up from just $1.5 million in 2010, an average annual growth of 295% over the five-year period.

By the end of 2010, there were more than 500 AR apps available to download. Layar, the most popular choice, has now been downloaded more than 3 million times.

Of the $1.47 billion total in 2015, around a quarter is expected to come from location-based services and another quarter from augmented reality games. The next-largest proportion will be generated by enterprise use.

[Juniper Research white paper]

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Author: The Fonecast
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