Vodafone has announced its results for the financial year ended 31st March 2011.
Group revenue was up 3.2% to £45.9 billion, while adjusted operating profit rose 3.1% to £11.8 billion. Revenue from data traffic was up 26.4% year-on-year to £5.1 billion, representing 12% of the company’s service revenue.
Vittorio Colao, Vodafone Group Chief Executive, said “The past year has seen further strong performances in our key revenue growth areas of data, emerging markets and enterprise, and we have gained or held market share in most of our key markets. Continuing network investment is an important differentiator for Vodafone, improving the customer experience and giving us leadership in smartphone penetration and in customer take up of data plans. We enter the new financial year well positioned to deliver further value to our shareholders.”
In the UK, data traffic from smartphone sales and mobile internet deals drove a 4.7% increase in service revenue.