News Articles

Friday, December 23, 2011

A fifth of online retail visits expected to be from mobile devices next year

US-based eCommerce business Shopatron predicts that the percentage of visits to its retail partners from mobile devices will grow to between 18% and 20% by the end of 2012. It’s seen the number of mobile visits to Shopatron brand partners grow from 6.5% to 12.2% this year.

Greg Squires, Online Marketing Manager for Shopatron, said “We have seen rapid growth in mobile this year, with visits to our mobile optimized client stores approaching double what we saw at the beginning of the year. And we expect that number to nearly double again in 2012. With this level of traffic, we recommend that brands pay special attention to their mobile presence and mobile marketing tactics in the coming year.”

The company also predicts that social networking will have a stronger influence on retail purchasing behaviour in 2012.

[White paper]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 930

Tags: research shopping internet

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2017»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement