News Articles

Monday, May 14, 2012

Just three per cent of app users account for a fifth of all application spending

A survey of US consumers by ABI Research has found that around two-thirds of app users have spent money on at least one application, with these people spending an average of $14 per month. However, a closer analysis reveals a wide difference between lower and higher spending consumers.

Aapo Markkanen, senior analyst at ABI Research, said “The median amount among the consumers who spend money on apps is much lower than the average, just $7.50 per month. This reflects the disproportionate role of big spenders as a revenue source. The highest-spending 3% of all app users account for nearly 20% of the total spend, while over 70% spends either nothing or very little.”

The company notes that money-making apps have tended to be business utilities or iOS games with in-app purchasing.

[Report]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 610

Tags: usaresearchapplications

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement