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Debenhams introduces free WiFi in partnership with O2

UK department store Debenhams is introducing free WiFi across all its 167 shops following a recent three-store trial. The service will be powered by O2.

The company is promoting the service in conjunction with its mobile-enabled website and mobile applications. If an item isn’t in stock locally, shoppers are encouraged to scan the product barcode and order it online.

Around 20% of Debenhams online traffic now comes from mobile devices. Over a million people have already downloaded one of the Debenhams apps.

[More details: Drapers; Retail Week]

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Author: The Fonecast
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Categories: Retailing, Networks and operators, NewsNumber of views: 4118

Tags: o2ukwifidebenhams

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