Mark Bridge writes:
It’s been a busy day for Everything Everywhere. Alongside its 4G news came rumours that the company was planning a rebrand, with ‘Orange’ and ‘T-Mobile’ eventually being dropped in favour of the ‘Everything Everywhere’ branding.
There’s now an official statement from Everything Everywhere: “Everything Everywhere confirms that we are planning to launch a new brand in the UK later this year. This new brand will sit alongside our existing brands Orange and T-Mobile. We will reveal more information on our exciting plans in due course.”
Although the statement doesn’t offer much information, I’d add my voice to those suggesting the new brand will be used for the company’s 4G services.
Let the speculation about the new name begin...