News Articles

Tuesday, November 13, 2012

Tradedoubler brings affiliate marketing to mobile apps

Tradedoubler says it’s become the first affiliate network to introduce a ‘performance marketing’ business model to the app market. Advertisers are able to track the number of app downloads generated by a publisher as well as tracking in-app sales and leads generated by mobile apps.

Affiliates can then be rewarded by being paid per acquisition, per lead or per installation.

The first of Tradedoubler’s clients to use this new capability is hotel booking app VeryLastRoom.

Marcel Chaudron, Product Director Affiliate Marketing at Tradedoubler, said “Transactional apps have proved a major success with consumers. The statistics are breath-taking: there are currently 204 million app users across Europe, and this figure is expected to grow to 350 million by 2016. Gartner has estimated that worldwide app-generated revenue will reach $74 billion by 2016. We want to help advertisers and publishers seize a share of this incredible business opportunity. Tradedoubler is the only affiliate marketing network with a suite of integrated online, mobile web and app solutions that provides partners with a complete view of consumers’ increasingly complex, multi-channel purchasing journeys. Understanding that journey is vital to any marketer’s future success - just knowing how many app downloads you’ve achieved is not enough anymore.”

Tradedoubler’s app tracking SDK is currently available for iOS and Android.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement