Mobile has been called the new frontier in consumer loyalty.
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But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined the discussion panel for The Coupon's Tale. The group is moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
- What does loyalty mean from a business perspective?
- Is the mobile phone an enabler or a disintermediator for consumer loyalty?
- Do consumers understand the value of their loyalty?
- Can coupons be used in long-term loyalty programmes?
The Coupon's Tale was arranged by Heroes of the Mobile Fringe and took place during Mobile World Congress 2013.
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