News Articles

Saturday, June 22, 2013

Value of mobile commerce transactions expected to double within next four years

A report from Juniper Research expects the worldwide value of mobile commerce transactions to exceed $3.2 trillion (£2.1 trillion) by 2017, up from $1.5 trillion this year. The banking sector is expected to account for the majority of this value, thanks to the increasing use of mobile devices to pay bills online.

The report notes that the retail, airline and financial industries have been emphasising the importance of the mobile channel, while many emerging markets are seeing mobile wallet services provide financial access to unbanked adults.

However, mCommerce still only represents a small fraction of all financial transactions - and its rollout is being hampered by a number of factors.

Dr Windsor Holden, research director at Juniper Research, said “A significant minority of retailers have yet to optimise their sites for mobile. Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile channels to enhance customer relationships.”

[Whitepaper; report]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 1133

Tags: researchbankingpayments

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement