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Saturday, August 3, 2013

Four out of every five new smartphones run Android

Figures from researchers at Strategy Analytics show that smartphone shipments grew by 46.7% year-on-year to almost 230 million units worldwide in the second quarter of 2013. Android devices accounted for 79.5% of these smartphones, with Apple’s iOS in second place and Microsoft third.

Neil Mawston, Executive Director at Strategy Analytics, said “The Android operating system captured a record 80% share of all smartphones shipped worldwide in the second quarter of 2013. Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android's success. Apple iOS reached 14% global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4% share, reaching its highest level in the global smartphone market for three years.”

Global smartphone operating system shipments

  Q2 2012 (million) Q2 2013 (million)
Android 108.7 182.6
Apple iOS 26.0 31.2
Microsoft 5.6 8.9
Others 16.2 6.9
Total 156.5 229.6

Global smartphone operating system market share

  Q2 2012 Q2 2013
Android 69.5% 79.5%
Apple iOS 16.6% 13.6%
Microsoft 3.6% 3.9%
Others 10.4% 3.0%
Total 100% 100%

[Strategy Analytics Wireless Smartphone Strategies service]

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Author: The Fonecast
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