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Monday, November 4, 2013

Half of all Facebook advertising revenue now comes from mobile users

Facebook has reported its financial results for the third quarter of 2013, with revenue up 60% year-on-year to $2.02 billion (£1.26 billion) and net income increasing to $425 million (£266 million).

The social network’s user base is increasing; daily active users for September 2013 were 728 million people (up 25% year-on-year) and monthly active users were up 18% to 1.19 billion.

Mobile monthly active users were 874 million at the end of September, an 45% year-on-year increase.

Advertising revenue from advertising was $1.80 billion (up 66%) for the quarter, with mobile advertising revenue accounting for around 49% of this total.

Mark Zuckerberg, Facebook co-founder and CEO, said “For nearly ten years, Facebook has been on a mission to connect the world. The strong results we achieved this quarter show that we're prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy.”

[Results presentation (pdf)]

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Author: The Fonecast
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Tags: advertisingfacebooksocial networking

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