UK virtual network giffgaff, which launched four years ago as a SIM-only service, has started selling mobile phones directly to customers.
The Telefonica-backed company is offering a range of 20 unlocked handsets that can be bought outright or with a finance scheme for between six months and two years. For example, the HTC One can be bought for £505 or on a 24-month plan for £50 in advance and £20.84 monthly. Financing is arranged via peer-to-peer lender RateSetter.
A giffgaff tariff costing £7.50 for 30 days’ service includes 200 minutes of calls, unlimited text messages and 250MB of mobile data.