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Wednesday, January 29, 2014

Carphone Warehouse to run Samsung-branded mobile phone shops across Europe

Samsung Electronics says it’s signed a ‘preferred partner’ agreement that’ll see Carphone Warehouse operating over 60 Samsung stand-alone stores across Europe. It follows the opening of three Carphone Warehouse-run Samsung stores in Spain last year.

The new stores are launching in the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands during the next three months. They’ll sell a range of Samsung mobiles, tablets, laptops and wearable devices.

Staff are expected to use Samsung-branded tablets during the sales process.

As a result of this new agreement, Carphone Warehouse will operate the majority of dedicated Samsung stores. It’s currently responsible for around two thousand shops across Europe, most of which use either Carphone Warehouse or Phone House branding.

Andrew Harrison, Chief Executive Officer of Carphone Warehouse, said “We are delighted to have been chosen as Samsung’s preferred European partner for their store roll-out.  Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology.”

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Author: The Fonecast
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