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Wednesday, March 12, 2014

Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Podcast - 13th March 2014

This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of recent announcements and potential developments in smartphone manufacturing, we spoke to a company responsible for processors that power millions of devices around the world.

Johan Lodenius of semiconductor company MediaTek gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

"We think one of the coolest things is to make things accessible to people. We don't want to design technology for technology's own sake. We want to design it for it to be used by as many people as possible. It's very important that we integrate very hard and make things cost-effective so that the mass market can use it. To me, that's the biggest thing you can do. You can do anything if you have enough resources, enough money and do it very expensively, but it's very difficult to do this inexpensively for the masses. That's the key thing for me, personally, it drives me."

You can listen to this interview (and all our other podcasts) on our website audio player, via iTunes, by using our RSS feed, on the Stitcher.com app or by downloading the mp3 file directly.

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Author: The Fonecast
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