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Thursday, July 3, 2014

UK businesses expected to spend more than £2 billion on mobile advertising this year

Spending on mobile advertising is expected to exceed £2 billion ($3.16 billion) this year, a 96% increase from last year’s total of £1.03 billion ($1.61 billion). That’s according to the latest UK media ad spending estimates from research company eMarketer.

It says ads on mobile devices will account for 13.4% of total media spending this year, compared with 13.6% for newspapers. Next year mobile is expected to overtake print, with 20.5% of all spending vs. 17.0%.

By 2018, eMarketer expects almost 40% of all paid media spending in the UK to be mobile based.

In addition, eMarketer estimates that mobile-based advertising will account for nearly 30% of all digital (online) ad spending this year - and more than half of digital ad spend by 2016.

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Author: The Fonecast
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