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Wednesday, September 3, 2014

Isis mobile payment service is changing its name to Softcard

In July the US-based Isis mobile wallet announced plans to rename its service following the rise of a militant group known by the acronym ISIS (now more frequently referred to as Islamic State).

Isis Wallet has now confirmed it’ll be changing its name to Softcard.

Michael Abbott, Softcard’s CEO, said “Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category.”

“Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.”

A new Softcard app is due to replace the Isis Wallet in the next few weeks.

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Author: The Fonecast
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